London, United Kingdom, April 30th, 2021, Payink, a fast-growing payments and receivables provider to professional services firms, has announced the appointment of Alejandra Gimenez as its VP Finance & Growth. This is a second senior leadership appointment by the company in two weeks. Prior to joining Payink, Alejandra was a senior member of the finance team of cross-border payments unicorn Dlocal.
“Alejandra and I have worked closely together for about five years and I am super-excited to welcome her to Payink’s leadership team where she will be instrumental to the next chapter of growth for our clients. Alejandra brings unique experience in payments and accounting, being a former Big4 public accountant herself.” said Branislav Trajkovski, CEO of Payink.
“I have known Alejandra for some time and am thrilled that she will join our leadership team”, said Gail Armstrong, COO of Payink. “Not only she knows about payments and accountancy needs, but with Alejandra’s expertise and knowledge of Latin America, I have no doubt we will be able to expand our footprint to serve clients there and bring unique value to professional services firms in the region”, added Armstrong.
Alejandra brings more than 24 years of experience in payments and professional services. In her latest role as a Senior Finance Manager at Dlocal, Alejandra was looking after key functions of the finance team, including statutory audit. Prior to that, Alejandra had a similar role in payments unicorn Astropay / Directa24 and was Financial Controller at Philip Morris International for Latin America. She is Uruguay-qualified Public Accountant, and started her audit career with KPMG in Montevideo.
“I am very excited to join Payink at this stage of its growth and add value to professional services firms”, said Gimenez. “I have seen the power of Payink’s value proposition and look forward to working with Gail and Branislav as we set out to achieve the next phase of growth” added Gimenez.
Payink is integrated payment acceptance and accounts receivable management solution to professional services firms. Lawfirms, accountancy firms, relocation and immigration specialists use the platform to accept online payments from their domestic and international clients and to automate and manage their accounts receivable process, whilst reducing their payment processing costs and increasing their billings collection rates.
The company has commercial presence in the UK and the US, and technical and customer support centers in Bulgaria and Mexico. Payink’s fintech platform puts compliance, security and client user experience at its core, and is also pre-integrated with market-leading practice management systems.
Gail Armstrong, COO